Monday, June 5, 2017

Organisation and Business Management

Do a library research to find out how the world’s top CSR companies were selected. You may also have the option to conduct an interview with a HR Manager of any selected organisation of your choice to gain more insights on the CSR evolvement on the selected companies. The research or interview should cover the various strategies and techniques used by these companies to win these prestigious positions. You may also refer to the winning companies websites for more information. Support your answer using real examples.

The Companies With The Best CSR Reputations In The World In 2016

The Reputation Institute (RI), a reputation-management consulting firm based in Boston that launched in 1997, has annually gauged the way people feel about large companies, brands, countries and institutions. Its latest survey – based on 240,000 respondents in 15 countries – sheds light on which companies are seen by consumers as the most socially responsible. RI tracks social responsibility reputations among companies by zeroing in on consumers’ perceptions of their governance, positive influence on society and treatment of employees—three of the seven categories it tracks when gauging an organisation’s overall reputation. 

For the third consecutive year, Google tops the list of companies seen as the most socially responsible. Following Google was Microsoft, which took the second spot after climbing two positions from number four last year (the company was number one in 2013). In third place was The Walt Disney Company, which has held that position since 2014. The company that dropped the farthest last year was Volkswagon, which saw its CSR score fall 13.2 points and did not manage to crack the top 100. The Germany-based automobile manufacturer has been in damage control since it was discovered in September of last year that the company fitted its vehicles with software designed to keep emissions to a permissible levels during testing, essentially lying about its vehicles’ capabilities. The public, as RI’s survey shows, was paying attention and the firm has much work ahead of it to paste back together its shattered image.

Reputation Institute managing partner Fernando Prado stressed to FORBES that the CSR ranking is largely about perception and the results of its annual surveys are merely an indicator of which firms consumers believe are socially responsible. “When we talk about corporate social responsibilities, we are talking about realities,” he said. “When we are talking about reputation, we are talking about perception.”


Part 1: 

Select an organisation from the list in FORBES 2016 The World’s Top CSR Companies. 

a. Provide relevant information on this organisation and make the operating environment clear. 

b. Explain how CSR evolves into a company-wide policy in that organisation. 

Optional: You may also gain insights about this matter from any HR Manager from any selected organisation of your choice.

Part 2: 

By comparing and contrasting the information gained from the articles and/or interview with the HR Manager; discuss:

a. How did CSR become more transparent in that organisation and also gained greater visibility with its customers and service users -- as the entire supply chains will be expected to perform to the same standards of CSR as the core company itself?

b. How did the public evaluate this company’s CSR performance? Examine also the tool(s) used to measure it.

c. Which of the 4 social responsibilities is/are more prevalent in this company?

i. Economic Responsibilities (Be Profitable) 

ii. Legal Responsibilities (Obey the Law) 

iii. Ethical Responsibilities (Be Ethical, Do What is Right, Avoid Harm)

iv. Philanthropic Responsibilities (Contribute to the Community; Be a Good Corporate Citizen)

Part 3: 

Provide recommendations to enhance CSR among other similar organisations.

Tugasan ini sebenarnya kami pernah buat sebelum ini cuma mungkin soalannya diubah-ubah setiap semester. Namun kehendak soalan sebenarnya adalah hampir sama setiap semester.

Sekiranya anda semua berasa pening sebab dah takdea idea, sibuk menguruskan kerja sehingga tidak ada masa untuk membuat tugasan. Anda boleh terus ke SINI untuk mendapatkan tips membuat tugasan atau ke SINI untuk mendapatkan contoh tugasan terdahulu sebagai rujukan.
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