Marketing Management

PURPOSE

The objectives of this assignment are to enhance the understanding of marketing management and analytical skills of the learners. Learners need to:

1.      prepare a practical marketing plan;

2.      conduct a basic research which to be included in the marketing plan; and

3.      recommend the appropriate marketing strategies.

INSTRUCTIONS

Select a telecommunication company (TELCO) such as Maxis, Celcom, Digi and U Mobile, OR a local institution of higher learning like SEGi University, KDU University College, Taylor’s University etc. Prepare a practical marketing plan for the chosen company to achieve its marketing goals. The marketing plan should includes the following components:

Executive Summary

Table of Contents

Body

1. Company background
2. Situation analysis
3. SWOT analysis
4. Marketing goals and objectives
5. Segmentation, Targeting and Positioning (STP)
6. Marketing strategies (4P)

·         Product

·         Price

·         Distribution channels

·         Promotion

7. Implementation, Evaluation and Control
8. Summary

Supplementary References

Appendices

*Mark allocation:

Item no	Components	Marks
1	Executive Summary	5
2	Company background	5
3	Situation analysis	15
4	SWOT analysis	10
5	Segmentation, Targeting and Positioning (STP)	20
6	Marketing goals and objectives	10
7	Marketing strategies	20
8	Implementation, Evaluation and Control	10
9	Summary	5
TOTAL		100

Assignment Format:

a.       Provide reference using the American Psychological Association (APA) format.

b.      References should be from year 2010 onwards.

Tugasan ini sebenarnya kami pernah buat sebelum ini cuma mungkin soalannya diubah-ubah setiap semester. Namun kehendak soalan sebenarnya adalah hampir sama setiap semester.

Sekiranya anda semua berasa pening sebab dah takdea idea, sibuk menguruskan kerja sehingga tidak ada masa untuk membuat tugasan. Anda boleh terus ke SINI untuk mendapatkan tips membuat tugasan atau ke SINI untuk mendapatkan contoh tugasan terdahulu sebagai rujukan.