Marketing Management
PURPOSE The objectives of this assignment are to enhance the understanding of marketing management and analytical skills of the learners. Learners need to: 1. prepare a practical marketing plan; 2. conduct a basic research which to be included in the marketing plan; and 3. recommend the appropriate marketing strategies. INSTRUCTIONS Select a telecommunication company (TELCO) such as Maxis, Celcom, Digi and U Mobile, OR a local institution of higher learning like SEGi University, KDU University College, Taylor’s University etc. Prepare a practical marketing plan for the chosen company to achieve its marketing goals. The marketing plan should includes the following components: Executive Summary Table of Contents Body Company background Situation analysis SWOT analysis Marketing goals and objectives Segmentation, Targeting and Positioning (STP) Marketing strategies (4P) ...