Note Radar

PART I PURPOSE The objective of this assignment is to analyse the importance of corporate communication in developing or maintaining positive corporate brand image and reputation for an organisation ethically. REQUIREMENT Identity, image and reputation is the most critical part of any corporate communication function for an organisation. The explosion of new digital communication technologies has contributed to the growing number of organisation in recognizing the values and need of having strong corporate communication. For these reasons, companies are structuring their budget and internal structures accordingly. Based on the above statement, prepare the following: 1. Search THREE research articles/journal articles related to Corporate Communication in our Digital Library. Read the articles, and in your own words, discuss the roles and functions of corporate communication being discussed in the articles of your choice. 2. Choose TWO prominent organisations available...

TUJUAN Tugasan ini bertujuan untuk meningkatkan pengetahuan pelajar tentang fungsi-fungsi utama komunikasi korporat, terutamanya mengenai hubungan media. KEPERLUAN Menurut Gruning &Hunt (1984), hubungan media mempunyai peranan utama dalam kalangan amalan perhubungan awam kerana media adalah “pengampang yang mengawal aliran maklumat kepada orang awam dalam satu sistem sosial”. Tugasa hubungan media dianggap sebagai salah satu fungsi jabatan komunikasi korporat yang sangat penting, di mana hubungan media yang Berjaya akan memastikan penyebaran maklumat yang diingini tentang organisasi kepada orang awam. Berdasarkan pernyataan di atas, anda dikehendaki untuk menjawab soalan-soalan berikut: 1.         Pilih SATU organisasi yang anda minati. 2.         Perhatikan hubungan media yang diamalkan oleh organisasi berkenaan. Kenal pasti jenis media yang digunkan oleh organisasi tersebut termasuklah medi...

PURPOSE The objective of this assignment is to enhance learners’ understanding about how reputation management plays an important role in today’s corporate communication industry. REQUIREMENT Reputation is always being treated as the most important element in an organisation. Even a small company can be really concerned about its reputation. Cornelissen (2008) defined reputation as a collective subject which represents of past images of an organisation, (induced through either communication or even past experiences). Based on the above statement, you are required to do the following: Select TWO LATEST issues that happened in TWO different organisations (local or international) that you are familiar with or have a keen interest in. Then, analyse how its Corporate Communication practitioners tackled the issues with regard to the reputation of the organisations, in terms of the following: 1.Discuss the key elements of managing the chosen issues in order for the organisations to maintain ...

PURPOSE The objective of this assignment is to enhance learners’ understanding about how reputation management plays an important role in today’s corporate communication industry. REQUIREMENT Reputation is always being treated as the most important element in an organisation. Even a small company can be really concerned about its reputation. Cornelissen (2008) defined reputation as a collective subject which represents of past images of an organisation, (induced through either communication or even past experiences). Based on the above statement, you are required to do the following: Select TWO LATEST issues that happened in TWO different organisations (local or international) that you are familiar with or have a keen interest in. Then, analyse how its Corporate Communication practitioners tackled the issues with regard to the reputation of the organisations, in terms of the following: 1.Discuss the key elements of managing the chosen issues in order for the organisations to maintain ...

PURPOSE The objective of this assignment is to enhance learners’ understanding about how reputation management plays an important role in today’s corporate communication industry. REQUIREMENT Reputation is always being treated as the most important element in an organisation. Even a small company can be really concerned about its reputation. Cornelissen (2008) defined reputation as a collective subject which represents of past images of an organisation, (induced through either communication or even past experiences). Based on the above statement, you are required to do the following: Select TWO LATEST issues that happened in TWO different organisations (local or international) that you are familiar with or have a keen interest in. Then, analyse how its Corporate Communication practitioners tackled the issues with regard to the reputation of the organisations, in terms of the following: 1.Discuss the key elements of managing the chosen issues in order for the organisations to maintain ...

TUJUAN  Objektif tugasan ini adalah untuk meningkatkan pemahaman pelajar tentang bagaimana pengurusan reputasi memainkan peranan penting dalam industri komunikasi korporat hari ini.  KEPERLUAN  Reputasi sentiasa dianggap sebagai elemen paling penting dalam organisasi. Malah, sebuah syarikat kecil juga boleh menjadi sangat prihatin dengan reputasinya. Reputasi ditakrifkan oleh Cornelissen (2008) sebagai subjek kolektif yang mewakili imej masa lalu organisasi, (terhasil melalui komunikasi atau pengalaman masa lalu).  Berdasarkan pernyataan di atas:  Pilih SATU isu yang berlaku dalam setiap mana-mana DUA organisasi (tempatan dan/atau antarabangsa) yang anda ketahui atau sangat minati. Kedua-dua organisasi yang dipilih mestilah dari industri yang berbeza. Sebagai contoh, satu organisasi dari industri penerbangan dan satu organisasi dari industri kosmetik. Kemudian, analisis bagaimana pengamal komunikasi korporat menangani isu berkenaan dengan merujuk kepada reputasi...

Hubungan media mempunyai peranan utama dalam kalangan amalan perhubungan awam kerana media adalah “pengampang yang mengawal aliran maklumat kepada orang awam dalam satu sistem sosial.” Tugas hubungan media dianggap sebagai salah satu fungsi jabatan komunikasi korporat yang sangat penting, di mana hubungan media yang berjaya akan memastikan penyebaran maklumat yang diingini tentang organisasi kepada orang awam. Berdasarkan penyataan di atas: 1. Pilih DUA organisasi daripada kategori/industri berbeza yang anda minati. 2. Perhatikan hubungan media yang diamalkan oleh organisasi berkenaan. 3. Analisa secara kritis jenis media yang digunakan oleh kedua-dua organisasi tersebut termasuklah media tradisional dan baru (dari segi persamaan dan perbezaan). 4. Pada pendapat anda, organisasi yang manakah mempunyai perhubungan media yang lebih baik? Berikan justifikasi. 5. Cadangkan strategi untuk meningkatkan lagi hubungan media...

PURPOSE  The objective of this assignment is to analyse the importance of corporate communication in developing or maintaining positive corporate brand image and reputation for an organisation ethically.  REQUIREMENT  Identity, image and reputation is the most critical part of any corporate communication function for an organisation. The explosion of new digital communication technologies has contributed to the growing number of organisation in recognizing the values and need of having strong corporate communication. For this reasons, companies are structuring their budget and internal structures accordingly.  Based on the above statement, prepare the following:  1. Search THREE research articles/journal articles related to Corporate Communication in our Digital Library at http://library.oum.edu.my/oumlib . Read the articles, and in your own discuss the roles and functions of corporate communication being discussed in those article...