STRATEGIC PUBLIC MANAGEMENT

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GROUP PROJECT INSTRUCTIONS

Each group is required to undertake ONE (1) of the following tasks:

  • Option A: Propose and establish a public organisation, then discuss and analyse strategic management aspects related to the organisation.
  • Option B: Select a public organisation of your choice and analyse the strategic management aspects of that organisation.

The public organisation chosen should be approved by the course instructor. Please note that fieldwork may be required for this assignment, depending on your choice.

Public Organisations Examples:

  • Federal or State Agencies
  • Local Government
  • Federal or State Government-Linked Companies (GLCs)

Strategic Management Sections:

Strategic management typically involves the following components:

  1. Identification of Organisational Issues/Problems
    • Clearly identify and articulate any long-term issues or problems that the chosen organisation is facing.
  2. Summary of Analysis
    • Highlight the methods used to generate strategies or alternatives for the organisation.
  3. Recommendations
    • Provide suitable recommendations to address the issues or problems identified.

Assignment Outline:

  1. Introduction: Organisational Background
    • Provide historical and current information about the organisation.
    • Include the date of establishment.
    • Discuss the organisation's direction: vision, mission, etc.
    • Detail the key functions of the organisation.
  2. Strategic Issues/Problems
    • Identify the long-term strategic issues or problems faced by the organisation.
  3. Environment Analysis
    • 3.1 External Environment Analysis
      • Use tools such as PEST (Political, Economic, Social, Technological) analysis or Porter’s Five Forces to examine external factors impacting the organisation.
      • Identify opportunities and threats based on this external environment analysis.
    • 3.2 Internal Environment Analysis
      • Analyze functional aspects such as management, human resources, finance, operations, marketing, etc.
      • Identify core competencies or competitive advantages within the organisation.
  4. Strategy Formulation
    • Explain the methods used to formulate strategies (typically SWOT analysis/TOWS Matrix or both).
    • Prepare and present different strategic options for the organisation.
  5. Recommendations
    • Offer suitable strategies to the organisation based on the issues and analysis presented.
    • Ensure that the recommendations are realistic and address the problems faced by the organisation.

Academic Assistance Reminder:

We understand that balancing work, other assignments, or personal commitments can sometimes be overwhelming, making it challenging to complete your assignments on time. However, it is essential to approach your work with integrity. We are here to offer guidance and support in your academic journey.

If you require clarification or help with any part of the assignment, please feel free to contact us. Our team is experienced and ready to assist with any questions related to the project.

For assistance or queries, please reach out via:

  • Email: pjjmalaysia@gmail.com
  • WhatsApp: +60 14-5875518

We are committed to helping you succeed in your studies while ensuring your work remains ethical and aligned with academic standards.

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