STRATEGIC MANAGEMENT

 

OBJECTIVE

The objective of this assignment is to enhance individual learners’ skills, knowledge, and understanding in generating effective and efficient strategies.

REQUIREMENT:

Select any ONE a company that you think has a distinctive competitive advantage. Applying your understanding of the concept of competitive advantage in strategic management, conduct an Internal Analysis of the types and importance of strategic resources and capabilities for the company of your choice. Your analysis needs to also, discuss in detail the sources of these advantages. From your findings, suggest strategies on how the company of your choice can achieve a sustainable competitive advantage.

1.0       Description of the chosen company includes 1) market size 2) names of key players 3) growth rate 4) competitive landscape

2.0       Evaluation and discussion of the chosen company applying Internal Analysis; types and importance of strategic resources

3.0       Evaluation and discussion of the chosen company applying Internal Analysis; types and importance of strategic capabilities

4.0       Detailed discussion on the sources of these advantages for the chosen company

5.0       Suggested strategies that the chosen company can implement to have sustainable competitive advantage

6.0       References using APA format

 

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